What is IT disaster recovery, and why does your business need it?

When disaster strikes, how will your business react?

Without a comprehensive IT disaster recovery plan in place, you may not be able to answer that question – and that could leave your business vulnerable to a huge range of problems.

What’s more, having an IT disaster recovery plan in place could help your business avoid a catastrophe altogether. Yet, according to the insurance company Nationwide, 68% of small businesses lack a written DR plan.

In this blog post, we explain what IT disaster recovery is, and why your business needs it.


What is IT disaster recovery?

IT disaster recovery is essentially a plan to help your business react and mitigate damage when the worst happens. Such plans usually combine disaster resolutions and data backup strategies to help your business:

  • minimise downtime
  • maximise productivity
  • reduce data losses
  • limit brand damage
  • minimise the economic impact
  • identify ways to get back in business, quickly

In other words, no matter what type of issue hits your IT infrastructure, your business remains safe and, well, in business.


Let’s look at a real-life example.

Recently, we worked with recruitment firm Pyramid8 to transfer their online, tape-based storage system with an up-to-date backup and recovery solution.

We recommended a cloud-based offsite backup system, boosting their data protection and disaster recovery efforts. The system is simple to use and centralised, eliminating the need for multiple-point solutions.

It comes with NIST FIPS 140-2 certified security and uses encryption to protect the company’s data. It’s additionally scalable, so as Pyramid8’s business grows, so can its disaster recovery strategy and backup databases.

In 2014, disaster did strike for Pyramid8 when its office building collapsed because of a neighbouring tenants’ renovations. The firm’s servers were inaccessible, buried under piles of rubble.

Just 48 hours after the incident, Pyramid8’s data was available again and we’d also provided them with a new office to work from. The company experienced zero downtime. Without our solution, Pyramid8 would have had to four weeks to recover the servers from the building, losing an estimated £50,000 in revenue.

However, that’s just one example…


Here are three key issues an IT disaster recovery plan can help your business avoid:

1. Loss of current and potential customers

If your business is down, you’ll lose customers. It’s as simple as that.

This not only results in an immediate loss of revenue, but it can also have long-term repercussions as you may struggle to win back those lost customers. If you can’t get back online, for example, then you also can’t attract new business.

What’s more, an outage or other issue can affect your reputation and, in our digital age, it’s now much easier for people to use social media and other online outlets to spread the word about such issues.

It’s not just your customers who may lose faith in your business; you could even lose key staff members if you’re constantly firefighting disasters or are offline for too long.


2. Financial penalties and loss of revenue

If you don’t have an up-to-date IT disaster recovery policy in place, then you could face a hefty fine.

For example, there are many ways to violate the GDPR. While the legislation does not specifically talk about disaster recovery, if a disaster impacts an organisation’s ability to meet the GDPR mandates, hefty fines can result.

In fact, the EU Data Protection Authorities could issue fines of up to 20 million Euros or 4% of your annual turnover (whichever is higher) if you are found in violation.

Downtime also costs businesses dearly – and the longer you’re offline, the more those bottom lines will plummet.

According to IDC’s data, unexpected downtime costs organisations more than £40,000 per 100 users. The average employee loses more than 12 hours a year due to server downtime and six hours a year for network downtime.

If you’re out of business for any prolonged period of time, you may never be able to afford to reopen.


3. You can’t beat unpredictability

From natural disasters to hard failures, human error and cybercrime, the world is unpredictable. Whether you’re a big or small business, no one is immune from disasters. But you can reduce their impact.

While insurance can financially protect your business against losses, that insurance cannot replace the applications and data that keeps your business going. You must plan ahead to protect these valuable assets, creating a robust IT disaster recovery plan.


Want peace of mind?

Our back-up and disaster recovery as a service model at Clovertec offers an automated, secure and reliable cloud-based solution. It’s also a highly cost-effective solution, available at a competitive monthly rate. If you’d like to find out more, contact us today.

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